“While most $75-plus wines are stodgy and draw their inspiration from classic French labels, our solution was inspired instead by modern art,” notes CF Napa creative director David Schuemann. Targeted to wine connoisseurs—a demographic that is predominantly male and 35 to 60 years of age—the wine’s label features an illustration that is the backbone of the design. Also articulated in the sales sheet and six-pack shipper box, the wine’s branding has a modern sensibility and contemporary elegance. Schuemann credits his longtime client, owner/winemaker Claus Janzen. “He is tough and he never settles. It can be a bear when you’re working on the design, but the results are always worth it. We really like that he pushes us and the envelope on every project.” by Terry Lee Stone