83 MICHAEL OSBORNE DESIGN (MOD)
As the label on each of these boxes instructs, Brix Chocolates are specially
formulated to complement wine. That’s why you’ll find them in upscale
grocery stores and exclusive wine shops.
“With or without the wine, this chocolate is amazing,” says MOD
lead designer Beth Leonardo. “After having a little Brix every day
for the past year, I’m officially addicted. It is quite unique because
it comes in a big brick and has to be cut with a knife.” Because the
chocolate is intended for wine drinkers, the packaging needed to
be aesthetically similar. “We used rich colors, refined typography
and gold foil accents to achieve an upscale look that would be
familiar to wine consumers,” Leonardo explains. Each box suggests
several wine choices that are said to be in harmony with the
chocolate inside: The milk chocolate goes wonderfully well with
a Port, for example; extra dark will collide exquisitely on the palate
with a Bordeaux; Merlot with a medium dark is divine. Much
thought was given to both the structure and the design of the
packaging, says Leonardo. “The beautiful wood-grain box with
a bellyband creates the excitement of opening the package,” she
says, “almost like opening a gift!” by Dana Rouse
Michael Osborne Design | Creative Director: Michael Osborne | Designer: Beth Leonardo | Printer: Utah Paper Box | Client: Brix | Contact: www.modsf.com