For the 1MX shirts, the hangtags were screenprinted on die-cut plastic and aluminum, allowing the collar stays to be simply punched or twisted out. This environmentally conscious solution eliminated the need for multiple pieces and therefore cut waste. The Premium shirt hangtags employed a more traditional pouch format, but instead of the Ziploc approach—which would normally be accompanied by a paper hangtag—Wink chose a more sophisticated solution. Specifying a black paper with a soft velvet finish, a small coin-style envelope was created. Screen-printed typography and a blind emboss lend an upscale feel. The collar stays are inside the envelope, and the need for a separate hangtag bearing brand identification is eliminated. by Sheree Clark