Soaps and lotions occupy valuable countertop real estate throughout the home. They’ve essentially become a home decor accessory reflecting the consumer’s design sensibility, much the way a strategically placed coffee-table book or throw pillow might. Wink determined that “edition packaging” would be something completely new within the bath and body category, giving Daub & Bauble a much-needed brand proposition. Within each fragrance line there are currently three variations of wallpaper-esque patterns: modern, classic and toile. The information on the label is compact and allows the bottles to be displayed with only the aesthetically pleasing pattern facing outward. by Sheree Clark