72 SHINE ADVERTISING
When creating posters to promote The 24 Hour Plays’ annual Broadway show, John Krull of Shine Advertising took the theatre company’s mission as inspiration. “We were trying to bring to light the pressures of creating a play in 24 hours by comparing it to other events that take place in 24 hours.” Referencing the revolution of the Earth and the beating of the human heart, Krull’s designs comment on the monumental challenge of writing, directing, rehearsing and performing a play, all within a one-day time frame.

The resulting publicity posters, which were plastered across New York City, use bold colors and clean lines to stand out amid busy surroundings, as well as a surprising wood-grain textured stock that reveals itself on close inspection. “We didn’t want the poster to be overproduced,” says Krull, “because a 24 Hour Play is something that happens very quickly and is never repeated.” Part of the posters’ draw certainly lies in their handmade feel, in addition to their catchy text, whose tone and voice Krull describes as “a little bit quirky, a little absurd.” In this way, the posters mirror their client’s spirit of distinctive creativity. by Hillary Cook

Shine Advertising | Creative Director: Mike Kriefski | Art Director: John Krull | Writer: James Breen | Client: The 24 Hour Plays | Contact: www.shinenorth.com