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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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DESIGN 100: Posters (cont'd)

76 HENDERSON BROMSTEAD ART
Every year for the last 12 years Henderson Bromstead Art (HBA) has created a collectible poster for the Triad Health Project’s annual Dining For Friends HIV/AIDS fundraising event. The piece promotes a local version of the national series of dinner parties hosted by various donors—in this case, across the city of Greensboro, N.C.—on a single night each spring.

With thousands of participants, the event usually raises over $125,000 that night, which then goes to support HIV/AIDS healthcare and education programs. HBA creative director Hayes Henderson has art-directed the posters and additional collateral items such as an invitation, reply cards and thank-you notes. “I have either done the poster myself or collaborated with a different designer each year,” says Henderson. “It’s a fun project, so we pass it around.” Solutions have featured a variety of stylistic directions, but consistently present a single-image illustration. Upbeat in tone, these central images, as seen in this year’s poster, capture the theme of dining, community involvement and philanthropy for a good cause. At a time when many HIV/AIDS organizations across the country are struggling, HBA’s continuing support of Dining For Friends makes a huge difference in the community. by Terry Lee Stone

Henderson Bromstead Art | Creative Director: Hayes Henderson | Designer, Illustrator: Billy Mack Hackley | Client: Triad Health Project | Contact: www.hendersonbromsteadart.com

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