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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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DESIGN 100: Posters (cont'd)

75 THIRST
Using a customized version of Scriptographer designed by Thirst’s John Pobojewski, Rick Valicenti applies wit to a fresh typographic visual entitled “Happy Gone Lucky.”

The poster was created as AIGA Miami’s announcement of a lecture by Valicenti. Six bright colors belong to the stereotypical Miami (Vice) palette and deliver a densely overlapped line gesture. Providing proof that design doesn’t have to be a cerebral, over thought or dogmatic process, Valicenti says of his experiment, “It is just nice to look at from a distance and up real close. Sometimes design should be innovative eye candy, as long as it is also a knowing, tasteful nod to our shared graphic traditions.” by Sheree Clark

Thirst | Designer: Rick Valicenti | Typographer: Rick Valicenti | Client: Thirst/AIGA Miami | Contact: www.3st.com

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