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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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DESIGN 100: Miscellaneous (cont'd)

63 PLANET PROPAGANDA
Created as souvenirs for the Cooper-Hewitt’s National Design Triennial, these cute little 3-in. Dunnys, called Ribeye and Cheeze, were commissioned by toy manufacturer and triennial honoree Kidrobot. “All of the design firms in the triennial were asked by Kidrobot to submit Dunny designs for a special edition to be produced for the Cooper-Hewitt,” says designer Travis Cain of Planet Propaganda.

The original Dunny—both the character and shape—was designed by Tristan Eaton, but it was Cain’s job to come up with a new incarnation for submission. “My first idea was Cheeze,” he says. “We’re in Wisconsin. I had to represent.” It must have been close to lunchtime, because after cheese Cain thought of meat, and Ribeye was born. “Kidrobot liked the pairing of meat and cheese, so they decided to produce both of them,” he says. “To give them a little twist I gave each Dunny a suicidal accessory—Cheeze has a cheese grater and Ribeye has a meat cleaver.” What Cain describes as the wide-openness of the project made the job fun. “I knew that I could do nearly anything I wanted, as long as it would work on the shape of the Dunny,” he says. “It was cool and daunting at the same time.” by Dana Rouse

Planet Propaganda | Creative Director: Kevin Wade | Designer: Travis Cain | Client: Kidrobot | Contact: www.planetpropaganda.com

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