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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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DESIGN 100: Miscellaneous (cont'd) |
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61 DESIGN GUYS
Sometimes a great notion is for everyday and not just for
special occasions. That’s the gist of the Everyday Eames promotional
brochure, attached to a sample kit loaded with examples
of everyday items made out of very nice paper. From
stationery and business cards to elegant, textured chopstick-sheaths,
each sample project included in the kit contains a
subtle reference to an original Eames work.
The premise, says writer/designer Barry Townsend, was to reintroduce
the Eames Paper Collection to those designers who
might still think of it as reserved for special projects. Townsend
and his co-designers set out to show those people the light.
The kit demonstrates the many ways in which Eames paper is
ideal for any number of assignments. The Eames Paper Collection,
by Neenah Paper (in collaboration with the Eames office),
was inspired by the work and philosophy of legendary designers
Charles and Ray Eames, whose now-classic designs were
intended for everyday use. “Working around such a rich design
heritage will always set a piece apart from the competition,” says
Townsend. “I think we all get a special charge from working on
the Eames Paper Collection pieces—for many of us, Charles and
Ray are personal heroes.” by Dana Rouse
Creative Director: Steve Sikora | Design Director, Writer: Barry Townsend | Designers: Barry Townsend, Tony Buckland, Kelly Munson | Illustrators: Tony Buckland,
Kelly Munson | Photographer: Darrell Eager | Production: Debora Morrill | Printer: Fey Publishing | Client: Neenah Paper | Contact: www.designguys.com
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