Mark and Joe, the two guys who make up Shout Radio, have distinctly different personalities. To get that point across, the designers created caricatures of the two as amiable, old-time radio vacuum tubes. WDW’s approach to the design of Shout’s identity package is equally lighthearted. WDW art director Sharon Werner explains, “The business cards are designed so that each [partner] has both cards … Mark has cards for himself as well as for Joe. That way he can hand out one double card that covers them both, or just his own. The perforated card sets are bound on the left for one of them, on the right for the other, so that each person’s cards are always on the outside and the easiest to tear off.” by Sheree Clark