It’s a clever design that helps Treat establish an atmosphere of creative development with their clients. KNOCK art director Todd Paulson describes the style as “office vernacular juxtaposed with fun and fashion.” Paulson explains the firm’s stylistic approach: “There is more to it than clean and simple. There has to be a little quirkiness or something tactile about it.” In this case, KNOCK’s work enables Treat to set its eight arms working—like the octopus that lurks in the center of it all. by Jaime Groetsema