54 PAPRIKA
As publishers of challenging fiction books by international authors, Les Allusifs needed to put a unique face on its new book series. Seeking less gloom and more spirit, the publisher chose Paprika to execute its vision. “When a client gives you this much space to work with, it gives you the possibility to try different things, to experiment more,” says Louis Gagnon of Paprika. “This is a great context to work within.”

Paprika capitalized on strong links between illustrator Alain Pilon’s work and the editorial selections to create a winning identity, brimming with consanguinity. To establish distinction on the bookshelf, the designer chose to counter bright covers with recurring red and black—Les Allusifs’s corporate colors—and a precise typographic grid. As a result, this fresh body of work manages to arrive with a classic sensibility. “Les Allusifs is a small publishing house that likes to distinguish itself from the big, more commercial, less art-oriented publishing houses. Their identity program gives them the possibility to distinguish themselves while keeping their communications at an intellectual level,” says Gagnon. by Marlena Bishop

Paprika | Creative Director, Designer: Louis Gagnon | illustrator: Alain Pilon | Client: Les Allusifs | Contact: www.paprika.com