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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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DESIGN 100: Logos | Identities | Stationery Systems (cont'd)

52 MARKATOS | MOORE
To capture the essence of concrete for their client Concreteworks, Tyler Moore and Peter Markatos distilled the material into four basic elements: Earth, Air, Water and Hand … the latter representing the human component of design. The concept was visualized in a series of meditative images featuring smooth stones, open skies and rippling water.

The San Francisco-based designers, who work under the name MARKATOS | MOORE, stripped the elements of their traditional earthy colors and instead dressed them up in black-and-white tones—referencing the appearance of concrete. The designers also updated Concreteworks’ logo, which features an image based on Le Corbusier’s sculpture Open Hand, polishing the image while being careful to retain its meaning. Moore says Mark Rogero, Concreteworks’ founder, “is inspired by what the sculpture symbolizes. We took the illustration, simplified it and gave it more of a refined look.” The combination of bold, natural elements and subtle typography gives Concreteworks distinctive stationery and business cards with a Zen-like quality of contemplation. by Zoe Weisman

Markatos | Moore | Art Director: Peter Markatos | Designer: Tyler Moore | Client: Concreteworks | Contact: www.mm-sf.com

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