The 31-year-old designer was recently commissioned to create a slightly less incendiary brand identity for Concentrics Restaurants’ latest enterprise, the gastropub TAP. Recently sprouted on the main drag in midtown Atlanta, surrounded by posh condos and high-rise office buildings, the see-and-be-seen hot spot is distinguished by motifs of rich red tones and gunmetal accents. Turner contributed a retro, clipboard-like menu in a related palette, complete with refreshing quips and a Beer Flavor Wheel. Study it long enough and you might find yourself alerted to tastes described as “leathery, oily or metallic.” While Turner himself had never described a beer as having “solvent-like” notes, the designer clearly appreciates the “ridiculous, useless but interesting facts” commonly tossed around during friendly tastings. “I was influenced by the funny conversations I have when I go out to bars with friends, and I tried to recreate them.” Turner also proposed the idea of creating coasters, making TAP the first of Concentrics’ restaurants to have its own. “I was working on them, and I thought, ‘Here is this blank canvas … it should be a piece of art,’” a sentiment that successfully turned banal brand-placement surfaces into smartly designed gems. by Zoe Weisman