58 WINK
With nearly 250,000 works preserved and documented in such fields as
books, drawings and prints, textiles, wall coverings, furniture, ceramics,
glass, metalwork and jewelry, the Cooper-Hewitt Museum has partnered
with Target to increase national awareness of the museum’s collection
and programs.
Wink was asked by Target to help market the National Design
Week held in October 2007. “During our concepting, Wink created
a number of identities used to promote the different areas
within the museum,” says designer/art director Scott Thares.
“Each of the logos needed to be simple, colorful and appropriate
to the area it was representing.” This logo by Wink focuses on the
lighting aspect of the museum’s Cooper-Hewitt National Design
Week. by Sheree Clark
Wink | Art Directors: Scott Thares, Richard Boynton | Designer, illustrator: Scott Thares | Client: Cooper-Hewitt Museum/Target | Contact: www.wink-mpls.com
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