43 ELLEN BRUSS DESIGN
The Notebook, published by The Laboratory of Art and Ideas at Belmar,
is a multifaceted periodical that weaves a path of interconnections from
design to door, leaving readers swooning in its wake. And though comparisons
can be drawn to a John Wayne western, this baby doesn’t leave
anyone in a cloud of kicked-up dust. Instead,
The Notebook clearly announces
what it wants: compassionate readers for the long haul.
The Notebook serves double duty as both a quarterly exhibition catalog
and newsletter for “The Lab,” located in the Belmar neighborhood
of the emerging cultural hub of Lakewood, Colo. The
Lab is an art museum/think tank/public forum where people can
come to learn about progressive contemporary art forms and artists.
The Notebook communicates, through witty narration and
enticing imagery, just what this space offers: intelligent art exhibitions,
alternative educational programming and a growing lecture
series. Jorge Lamora of Ellen Bruss Design created a print life
for this material, assembling it into a finely packaged and increasingly
sought-after object. Close contact between designer and
client “allows us to become really involved in what needs to be
communicated,” Lamora explains, noting that this relationship
“is instrumental in conveying a connection with the reader.” With
its intricate insights and meticulous attention to detail, the design
establishes a well-thought-out, conceptually framed composition
from issue to issue, one whose sum of parts definitely makes a
whole. by Jaime Groetsema
Ellen Bruss Design | Creative Director: Ellen Bruss | Designer: Jorge Lamora | Client: The Laboratory of Art and Ideas at Belmar | Contact: www.ebd.com