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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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DESIGN 100: Editorial | Book Design (cont'd)

42 GRAPHICULTURE
A unique concept and strong execution come together beautifully in this self-promotion for Minneapolis-based Graphiculture titled Communicata and the Book. An elegant softcover book housed in a hardbound slipcase, this volume explores whether modern communication technologies will render the printed word obsolete.

The vehicle for the exploration in Communicata and the Book is an unfolding love story between The Book (an older man) and The Computer (a young woman). Drama—and sexual tension— between the old and the new carries through from the written storyline to the photography and design of this oversized 14½ x 11-in. volume. The result is a self-promotional tour de force that comes off feeling like a literary classic. Art director/designer Lindsey Gice says, “We created the book to demonstrate our combined skills in concept, design and photo direction, as well as to share personal thoughts about the dichotomy of literature in new technological forms versus the more historic and emotional book form. There is an emotional and sensory component to the traditional book that is absent when literature is read via new technology.” by Sheree Clark

Graphiculture | Art Directors: Lindsey Gice, Cheryl Watson | Designer: Lindsey Gice | Photographer: Lee Stanford | Client: Graphiculture | Contact: www.graphiculture.com

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