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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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DESIGN 100: Editorial | Book Design (cont'd) |
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41 DESIGN GUYS
The Discover Kymaerica Travel Guide introduces an alternative universe
created by geographer-at-large Eames Demetrios, the grandson
of Charles Eames. Both a storytelling experience and an art project,
the book’s development was led by Design Guys creative director Steve
Sikora. “This required cogent bridge-building between the linear universe
we live in and the parallel one known as Kymaerica,” Sikora says.
A literal (and especially) figurative map to a parallel universe, the
guide is richly illustrated and filled with historical anecdotes on
the 1000-or-so gwomes (a word defined as “footprint of a nation” in
the glossary of Kymaerican terms) making up Kymaerica proper.
Manhattan, we learn here, was once “one of the most remarkable
monastery districts in Kymaerica” until a Dutch-sounding ancestor
recklessly gambled away its fortunes. In the end, the Manhattanites
left, wilderness returned, deer grazed on Broadway and
bears wandered the Bowery. Sikora admits that designing around
the ethereal and the intangible presented certain challenges, but
the similarities between the two worlds came through as saviors.
“Kymaerica is a land—and some waters—somewhat coexistent
with our linear world,” he reminds us. “Its general landscape is
quite similar to large parts of what we would call North America.”
by Dana Rouse
Design Guys | Creative Director: Steve Sikora | Designers: Jay Theige, Kelly Munson | Illustrators: Jay Theige, Jerry Stenback | Writer, Photographer, Client: Eames Demetrios | Printer: Shapco | Contact: www.designguys.com
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