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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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DESIGN 100: Editorial | Book Design (cont'd)

40 SAMATAMASON
The only challenge in creating a book showcasing the photographer Sandro, says SamataMason principal Greg Samata, was resisting the temptation to show too much. In addition to being an encapsulation of Sandro’s life and work, About Face serves as an installment in what has been a lengthy succession of promotional works for Sandro by SamataMason.

Here, the goal was to show the flexibility and variety of Sandro’s work in a smaller form, one that complements the intimacy of his portraiture. Samata notes, “It had to be something everybody could relate to. You can see it on somebody’s desk. These are the projects you want people to see themselves in. You want the art director to pick it up and say, ‘I want to do that.’” Investing more time than in previous projects with Sandro, SamataMason’s main goal was to allow the artist’s personal style to show through. So the designers chose a flamboyant pink for the dust jacket/binding and inset paper and left the rest up to the photographer. It’s impossible to handle this book without wanting to know more about its subjects. So in a sense, it serves as the perfect opening course to a life’s work. by Marlena Bishop

SamataMason | Principal, Designer: Greg Samata | Photographer, Client: Sandro | Contact: www.samatamason.com

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