“The small trim size and ability for separate pieces to stand alone or create a whole allows for the stacking and collecting of these small mementos,” says art director Stephani Finks. By employing semiotic imagery, designer Roberto de Vicq de Cumptich produces a firm relationship between content (the anthropological interview and smart business theory) and style, visually reiterating the title themes via associated imagery. This approach is echoed in intimate typographic details that pepper the text. And the results exemplify Fink’s concept-driven design philosophy: “It’s not just about looking good. It needs to work.” by Jaime Groetsema