For the fifth and sixth issues, the themes are “Balance” and “Purpose,” respectively. With a creative brief to spotlight Herman Miller’s brand dimensions of being spirited, purposeful and human, designers Cahan & Associates—collaborating with Herman Miller’s team—consistently create a magazine that delights the reader in new and unexpected ways. “We rely heavily on metaphors and ideas that are not immediately obvious, giving the magazine an artful yet intellectual air,” explains creative director Bill Cahan. “At first glance it can feel intimidating, but through spending more time, the relationship between the words and the visuals becomes apparent. Every turn of the page was to build on concept, becoming very cinematic in pacing and storytelling.” Talented photographers and illustrators from around the world explore the magazine’s themes to keep each issue fresh and different. by Terry Lee Stone