45 WERNER DESIGN WERKS
The challenge was to design a book featuring lip prints and memorable kiss stories and make it desirable and special: something that would stand out in a sea of Valentine merchandise fighting for attention. The flocked and padded cover beckons with tactile appeal. The color palette is an interesting combination: The addition of orange and brown—in conjunction with the expected pink—helps it stand out in the Valentine goods category, as well as allowing the piece a life beyond the February holiday.

Art director Sharon Werner recalls, “We were approached to design a book to showcase celebrity lip prints and stories about their first kisses. The book was sold exclusively at Macy’s during the 2007 Valentine’s Day season, and proceeds benefited the American Heart Association. The book needed to be ‘giftable’ and something a person might want, or even covet, [even if the recipient isn’t] interested in all of the celebrities or their stories. The fuzzy cover is what we think really makes the book enticing; it begs to be picked up and petted—just the thing for Valentine’s Day!” by Sheree Clark

Werner Design Werks | Creative Director, Writer: Cabell Harris (Work Labs) | Art Director: Sharon Werner | Designers: Sarah Nelson Forss, Sharon Werner | Client: Work Labs | Contact: www.wdw.com