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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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This year's winning catalogs. 
March/April 2008
DESIGN 100: CATALOGS

26 ALFALFA STUDIO
Architectural plans have much the same effect as anatomical charts: In demonstrating the structures that support their respective subjects’ lives, they render them decidedly neutral, cold and lifeless. An exception to this rule is architect Cruz Azaceta’s geometrically and chromatically vibrant “plans,” which comprise the exhibition Ambulatory: Museum Plan.

“The first thing I noticed when I looked at Azaceta’s latest work was how the distinctive shapes stayed in my mind,” remarks Rafael Esquer, who art-directed the catalog for Ambulatory. Esquer, of Alfalfa Studio, translated these impressions into the book’s visually and palpably enticing covers, turning out glossy blue (for the front) and black (for the back) embossed silhouettes of Azaceta’s plans that literally pop off the dark matte background. Between covers, the “intimate size of the book, the economy of its color palette and the subtlety of its typography” are engineered to “allow Cruz Azaceta’s works—paintings, drawings and collages—to tell their story in their own bold yet intricate voice.” by Taylor Lowe

Alfalfa Studio | Art Director: Rafael Esquer | Designers: Rafael Esquer, Haynes Riley | Client: Galeria Ramis Barquet | Contact: www.alfalfastudio.com

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