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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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DESIGN 100: CATALOGS (cont'd)

29 GRAPHICULTURE
Dedicated solely to the creation and promotion of photographic arts, the Minnesota Center for Photography (MCP) bills itself as “the leading center for photography in the upper Midwest.” While at first glance this exhibition catalog for MCP’s annual auction is unassuming—perhaps almost prosaic—a closer look reveals the restrained appropriateness of its design.

“This event draws avid collectors of fine-art photography and is the organization’s largest fundraiser,” says Graphiculture designer Kelly English. “Its job is to help sell the images at the live auction.” With a simple one-color cover, the handbook-size catalog opens to reveal subtle but effective flourishes, such as a tiny repeating pattern of the crop marks and cross hairs that appear on the catalog’s cover. Inside pages place the emphasis squarely on the photographic images, while giving order to captions, photographer bios and bidding information. Fully considered, the catalog is a shining example of information design with panache. by Sheree Clark

Graphiculture | Designer: Kelly English | Client: Minnesota Center for Photography | Contact: www.graphiculture.com

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