28 CHEN DESIGN ASSOCIATES
This catalog is the foundational print piece for each season of the Stanford
Lively Arts series of music, theater, dance, spoken-word and multimedia
performance on the Stanford University campus. Chen Design
Associates was asked to create a look and feel for the catalog, which the
designers then expanded upon and applied to an array of materials including
magazine covers, banners, invitations and a website.
“Performers at Stanford Lively Arts create groundbreaking work
in their respective media,” explains creative director Josh Chen.
“The look of this piece is intended to convey the rich and varied
ways in which ‘Lively Arts’ turns traditional performance on
its head.” Jenny Bilfield, artistic and executive director of Stanford
Lively Arts, comments, “The new season brochure articulates
the quality of our programming. It’s visually arresting. That Chen
Design would take such a leap—and be so comfortable in doing
so—says a lot about their creative capacity.” The catalog’s design
manages the presentation of a wide range of disparate artists, each
of whom supplied imagery, in a cohesive and innovative manner.
“The client trusts in our unexpected design solutions,” Chen says,
“and challenges us to solve their problems in unique ways.” by
Terry Lee Stone
Chen Design Associates | Creative Director: Joshua C. Chen | Designer: Max Spector | Client: Stanford Lively Arts | Contact: www.chendesign.com