16 CAHAN & ASSOCIATES
Millions of the world’s poorest people are dying each year from diseases that can be treated, even cured. The Institute for One World Health (IOWH), a group of pharmaceutical scientists, was founded in 2000 to respond to this global health emergency. With a focus on neglected diseases, the group’s recent triumph was developing, providing clinical trials and bringing to market an effective and affordable drug, Paromomycin, to combat the parasite-transmitted visceral leishmaniasis, or black fever, which kills an estimated 200,000 each year in India, Nepal and Bangladesh.

Creative director Bill Cahan read about One World Health founder Victoria Hale in Esquire magazine and was so overwhelmed by her drive to help people in third-world countries who can’t afford vaccinations, and her contrarian solution to the problem (establishing the world’s first nonprofit pharmaceutical), that he called her up and offered his company’s services for free. Creating a corporate brochure for use in fundraising, Cahan & Associates has helped build awareness for IOWH, supporting the organization’s efforts to align with the various governments in countries they seek to treat.

“Large-scale photography is used to bring depth and emotional connection with the people IOWH is trying to help,” notes Cahan. “The oversize scale was used to facilitate a certain level of importance and enhance the keepsake nature of the piece.” This brochure was effectively used to establish credibility with the Department of Ministry in India in order to get distribution rights for Paromomycin so many lives can now be saved. by Terry Lee Stone

Cahan & Associates | Creative Director: Bill Cahan | Designer: Ty Whittington | Account director: Sarah Lent | Production artist: Liisa Turan | Photographer: Jonathan Torgovnik | Copywriter: Peter Jaret | Client: Institute for One World Health | Contact: www.cahanassociates.com