After meeting with Signature artistic director Eric Schaeffer, Design Army knew the book would have to be a stunner. Working closely with the theater company, the team pored over 17 years’ worth of images, discussed content and created a pace for the book to match the personality of the theatre. “We organized the book into three acts,” says art director Pum Lefebure. Because the theatre does mostly musicals, the cover’s reverberating line is a major design element. “The new brand look for Signature is a mix of very bold type and very active line patterns,” Lefebure says. The deadline was tight, and there was more content than pages, but in the end the book was a dream come true. “Eric said, ‘I am so excited I am going to pee,’” Lefebure recalls. Everyone else felt the same (more or less). Then the night came for raising the first curtain. “We were there,” Lefebure says, “and we watched as everyone closely guarded their copy throughout the evening.” by Romy Ashby