|
|
Much has been said about how to define graphic design in a multimedia age. These definitions range from the endearingly misguided (“anything with type”) to the baldly mercantile (“anything done for a client”) to the confounding and recondite (we’ll skip those). No one quite agrees. Yet there are serious, practical implications to the question, as well as theoretical ones. As Jens Gelhaar of Brand New School warned, “If graphic design continues to define itself so narrowly, it will remain the client-serving stepchild of the visual arts.”
» Continue
|
|
|
DESIGN 100: BOOKLETS | BROCHURES (cont'd) |
|
25 DESIGN ARMY
The Signature Theatre of Washington, D.C., was about to inaugurate its new location. To go along with its opening gala, Signature wanted a commemorative book as a special gift to give to patrons on that big night.
After meeting with Signature artistic director Eric Schaeffer,
Design Army knew the book would have to be a stunner. Working
closely with the theater company, the team pored over 17
years’ worth of images, discussed content and created a pace
for the book to match the personality of the theatre. “We organized
the book into three acts,” says art director Pum Lefebure.
Because the theatre does mostly musicals, the cover’s reverberating
line is a major design element. “The new brand look for Signature
is a mix of very bold type and very active line patterns,”
Lefebure says. The deadline was tight, and there was more content
than pages, but in the end the book was a dream come true.
“Eric said, ‘I am so excited I am going to pee,’” Lefebure recalls.
Everyone else felt the same (more or less). Then the night came
for raising the first curtain. “We were there,” Lefebure says, “and
we watched as everyone closely guarded their copy throughout
the evening.” by Romy Ashby
Design Army | Art Directors: Pum Lefebure, Jake Lefebure | Designer: Dan Adler | Printer: Fannon Fine Printing | Client: Signature Theatre | Contact: www.designarmy.com |
|
|
|
|
|
|
WEB-EXCLUSIVE CONTENT!
