23 THE O GROUP
Au courant, chic and urbane: The brochure for North Development Group’s No. Twenty Bayard presents it as a cozy place to shack up—or at least you can ponder the possibility. “The property, as well as the brochure, is mostly aimed at young professionals who may be at the early stages of creating a family of their own,” says design director J. Kenneth Rothermich of The O Group, which created the piece for the New York developer.

With its easy-to-digest layout and elegant structure, the No. Twenty Bayard brochure takes its cue from the development’s design. “The living space was an influence throughout the design process,” explains Rothermich. “The color palette was chosen to complement the materials and finishes of the building, while the contemporary layout is informed by the modern lines of the building’s interiors. Uncoated paper and a small size—along with interactive folds—help to create a tactile experience and humanize what could otherwise be an overly slick presentation.” Could he make any apartment look this good? “Of course!” exclaims the designer. “What’s your budget?” by Andy Crews

The O Group | Art Director: Jason B. Cohen | Designer: J. Kenneth Rothermich | Photographer: Greg Kinch | Client: North Development Group | Contact: www.ogroup.net