22 INTEGRATE
Inno-Pak, a traditional packaging company with decidedly contemporary ideas, wanted to package case studies and examples of its work in a new capabilities piece. Many in the target audience “knew of Inno-Pak, but few knew the scope of their full offering,” explains Stephen Quinn, founder of the design firm Inte­grate. With Inno-Pak’s solid reputation for innovation in plastic and pa­perboard packaging, Quinn was certain his client would benefit from an evolution in brand identity and the renewed interest it would generate.

For the update, Integrate cataloged a plethora of disparate images and wrote a completely new corporate story to forge a cohesive aesthetic based on the charm of the company and its techniques. Quinn and Keith Novicki melded a bold use of color, classic fonts and kraft paper stock in a modular containment system that can be expanded and altered as needed by Inno-Pak’s in-house design team. The result distinctively conveys the brand personality of this “packaging problem-solver” and gives the company a capabilities piece and identity far more striking than the competition. by Tiffany Nicole Slade

Integrate | Art Directors: Keith Novicki, Stephen Quinn | Designer, Illustrator: Keith Novicki | Photographer: Christopher Kay | Copywriters: Douglas Burdick, Lynn Glickman | Client: Inno-Pak | Contact: www.integrateinc.com