“Chairman Laurence Geller is committed to looking at each property they invest in, existing or not, as if it’s a clean slate or blank sheet of paper,” explains design director Greg Samata. “Beauty, Service, Luxury, Insight and Flavors are the characteristics and amenities they bring to each property, to position those products to a discerning customer base.” In this annual, paper sculptures created by Richard Sweeney provide just the right elements of grace and elegance to the overall document, exemplifying, with seemingly effortless simplicity, the qualities Strategic emphasizes. “Few annual reports today are representative of ideas and concepts that management is committed to,” says Samata. Most are focused on the past and rarely are conceptual or inspirational. “This execution was more of a metaphor for how they do business,” he says. “Our relationship with Strategic is most fulfilling, and working with the wonderful paper sculptor and the typography was very rewarding.”by Dana Rouse