KEVIN GRADY | JUDGE’S SELECTION
1 PAPRIKA
Louis Gagnon of the Montreal firm Paprika explains how the
designers achieved this delicate balancing act: “Since the grid is
precise, and we don’t cheat on the grid’s measures, using a vertical
illustration gives us the possibility to create an interesting effect
while creating a feeling of unity between the different book covers.
The illustrations may vary—although we always work with the
same illustrator, Alain Pilon—but there is a strong unity between
the different covers.”
Grady found Paprika’s design discipline evident and admirable.
“In any design program, things do tend to end up in disarray if you
don’t keep your guard up,” he explains. “What’s impressive about
what the designers did here, is they set up a system that’s robust
enough to accommodate variations in things like title lengths. It’s
simple, but it hangs together, feels right across the full range and
allows for beautiful variation within the grid. They seemed to have
been designed in a spirit similar to classic Penguin book formats.”
The illustrations themselves are arresting, intriguing and
suggestive of content, even as they maintain a balance between
uniqueness and adherence to form. “The elements that compose
the illustrations are usually strong symbols … related to the
text itself,” Gagnon notes. “Sometimes, the title also inspired the
choice of illustrations. For example, for the book titled Malacarne,
carne means meat in Italian, and malacarne is a slang Sicilian word
for a crook.” And then there are the muted, comfortably washed out
colors behind the illustrations. While Gagnon describes the
palette as a “sober, solid color background,” Grady found the hues
evocative on multiple levels. “There’s a nostalgia quotient to the
colors,” he says. “These books could have come out sometime in
the ’60s, yet they look really fresh today.”
All of these components come together to create books that are
completely collectible and feel comfortable in the hand or messenger
bag, on the train or curled up in a chair. For Grady, it’s enough
that they look good on a coffee table. “Often, I’ll buy an old paperback
because I like the cover and then don’t read the book,” he
says. “With these, since I don’t read French, I can buy them, not
read them and not feel guilty.” by Laurel Saville
Paprika | Designers: Louis Gagnon, François Leclerc | Illustrator: Alain Pilon | Client: Les Allusifs | Contact: www.paprika.com