NATIONAL TREASURES
People have taken to calling the Smithsonian’s Cooper-Hewitt National
Design Museum annual award show the “Oscars of design,” and no description
could serve the National Design Awards better. From a White
House reception hosted by the First Lady, to a flashbulb-lit red carpet
entrance, to the star-studded after party that keeps even the most demure
design luminaries out way past their bedtimes, the awards have
become somewhat of a transcendent event for the industry.
At this year’s gala, held Oct. 18, among the notable honors will be a well-deserved
Lifetime Achievement Award for Albuquerque, N.M.-based
Antoine Predock for his masterful melding of contemporary architecture
and the old American West. The Design Mind award—honoring a visionary
shift in thinking—will be awarded to architects Robert Venturi and Denise
Scott Brown. A Corporate Achievement award will be bestowed upon the
indispensable design tools of Adobe, while Communications Design nods go
to C&G Partners, Paula Scher and Chip Kidd. Other awards seem impeccably
timed. The three Interior Design nominees—winning firm Lewis.Tsurumaki.
Lewis and finalists David Rockwell and Tsao & McKown—have been
sweeping up awards all year long. Landscape Design winner Peter Walker and
finalists Field Operations and Ken Smith have become icons for reclaiming much-needed green
space in urban communities. And in the wake of the iPhone phenomenon, the award for Product
Design could go to none other than Apple senior VP of Industrial Design Jonathan Ive.
Added to the festivities for the second year is National Design Week, a series of nationwide
public programs held Oct. 14–20. Design fans should also plan to stop by the website between
Sept. 10 and Oct. 16 for the People’s Design Awards, where visitors can nominate and vote for the
best designs of the year. www.cooperhewitt.org/nda
WEST COAST WINNERS
Held every two years since 2003, the California
Design Biennial is the only museum show that
focuses exclusively on the achievements of the
state’s designers. Fashion, furniture, transportation,
consumer products and graphic design
from over 100 firms will be featured at the Pasadena
Museum of California Art in September,
as well as being published in a catalog. Perhaps
because the exhibition encompasses everything
from lounge chairs to laptops, screen-printed
posters and surfboards, it’s difficult to boil
down a single new direction for the state’s design,
according to juror Michael Worthington.
“What you get instead is the best of many directions:
minimal modernist work existing next
to naïve illustration-based work; highly conceptual
pieces next to overtly decorative pieces,” says the cochair of California Institute
of the Arts’ Graphic Design program. “This eclecticism and openness to a
variety of ideas and styles, if anything, is what seems Californian.” Aug. 18 through
Sept. 30, 2007. www.pmcaonline.org

SUSTAINABILITY, SQUARED
Reporting on the world of sustainable architecture
with narration by none other
than Brad Pitt, the six-part Design: e2 series
premiered last summer on PBS to
rave reviews. This fall, the e2 series, named
for its focus on the “economies of being
environmentally conscious,” will premiere
two additional installments: part
two of Design: e2, and Energy: e2. Featuring
architect Thom Mayne’s super-green
skyscraper in San Francisco, wind farms
in Minnesota, climate change advocate
Ed Mazria, and projects from Bogota,
Colombia, to Ladkah, India, e2 is poised
to radically change the way television is
perceived as a socially responsible medium.
Shot in high definition with theatrical-
quality production, the series shifts
sustainability awareness away from a somber
view of the status quo and towards a
sharp, cinematic focus on the solutions.
Energy: e2 premieres Oct. 9 on PBS, with
narration from Morgan Freeman.
www.designe2.com
BEST BET
Greg Bradshaw, William Harris, Kristina O’Neal and Adam Farmerie make up the New York-based firm AvroKO, who became darlings
of the dining and design worlds when they won prestigious James Beard Awards for both Best Restaurant Design and Best Restaurant
Graphics, an unheard-of accomplishment for a single firm. AvroKO has brought multidisciplinary magic to eateries like The Stanton
Social, Sapa, Quality Meats, The E.U. and PUBLIC, the latter of which was not only designed by the quartet but is also owned and operated
by the firm. The first monograph of AvroKO’s work, documenting these projects as well as the firm’s process, will be published in
October under the name Best Ugly (Harper Collins), a term the firm uses to describe something that’s beautiful, but perhaps also awkward
or out of sync with its environment. “Something that feels right, but possibly for all the wrong reasons,” further explains O’Neal.
“It has come to encapsulate the elements that become the odd little breaks in the visual landscape of our projects.” www.avroko.com
RUNNING COMMENTARY
The year is 1977. Disco’s infiltrating dance floors, running is just beginning to catch on
as a form of exercise and a little company based in Beaverton, Ore., is about to become
the global epicenter of athletic footwear. Such is the premise of Nike’s traveling show
Re-Run, which opened July 7 in Brooklyn, N.Y. Seventy-seven ’70s-inspired panels were
stacked like Eames cards in the powerHouse Arena, where among the Technicolor
graphics were vintage finds like actual ’70s running shoes, old Nike print ads and even
the waffle iron originally used to press
soles into that signature square pattern.
Art by Scott Campbell, Tracy Nakayama
and Andrew Jeffrey Wright adorns the
exhibition, which was curated by Aaron
Rose of Beautiful Losers fame, with graphics
by Keith Scharwath. True to its subject,
Nike is taking the show on the road
with a marathon tour scheduled to stop
in Los Angeles and Miami.
www.nike.com/nikevintage
MORE GOURMET GRAPHICS
Chef, author and Food Network host Michael
Chiarello serves up the Napa Valley experience
to a hungry audience through his line of NapaStyle products. Recently, NapaStyle’s first retail
experience in Berkeley, Calif., was prepared with
similar zest by Principle, the design firm of Allyson
Lack, Jennifer Sukis and Pamela Zuccker.
Like ingredients of a time-honored dish, NapaStyle’s blend of old-world
traditions and family recipes are paired with Chiarello’s buoyant personality.
“As so many people relate to Michael at a one-on-one level because
of his show, it was necessary to give his voice a strong presence throughout
the store,” says Zuccker. So the shopping bags are emblazoned with
snippets of Chiarello’s quirky wisdom, like “Make it twice, and the recipe
is yours.” Custom tissue
paper chronicles
Chiarello’s travels as
an illustrated “World
Salt Exhibition.” The
designers are already
back in the kitchen
preparing a second
course: Another store
is planned in nearby
Los Gatos, Calif.
www.napastyle.com
WHAT’S NEXT?
“In our rapidly changing world, what is
the relevance of Design?” asks AIGA this
October at NEXT, the organization’s
2007 national design conference. Held in
Denver, Colo.—a historical yet forward-looking
town in its own right—the conference
will be moderated by Studio 360
host Kurt Andersen, and features future-focused
mainstage speakers like Marian
Bantjes, Paul Budnitz, Daniel Libeskind,
Christoph Niemann and Khoi Vinh. Added to the regular conference
fare is an evening honoring the 2007 AIGA Medalists—Ed Fella, Ellen
Lupton, Bruce Mau and Georg Olden—field trips to local microbreweries
and Command X, a graphic design reality show that will have seven designers
under 26 completing assignments in real time throughout the conference.
Oct. 11–14. designconference2007.aiga.org
WIGGED-IN
L.A.-based artist Martha Rich has been creating and posting one painting a
day—and that’s every single day, not just every workday—since Nov. 1, 2006.
Directly inspired by the happenings in her day—Rich often provides commentary
in the description—these mixed-media masterpieces are painted on the
pages of old novels, cookbooks, sheet music and other found documents, with
choice phrases often circled or highlighted to hilarious eÙect. Besides showing
oÙ Rich’s prolific ability, the site of the postings—titled Freedom Wig—also serves as the ultimate online gallery, since each original work is also for
sale. Among the lobsters and brassieres, there are of course a few wigs to be
found in the collection. Still, why name the project Freedom Wig? “Wigs can
either make you feel like someone else or make you feel normal,” says Rich.
“The art on this site is like that.” www.freedomwig.com
PLEASE BUY THIS LEMON
When the hot-pink collectors item
GUM burst onto the scene in 2001,
the design world marveled. Part
comic book, part magazine, part
cereal box (complete with prizes),
GUM was revolutionary in every
way—and incredibly expensive
for creators Kevin Grady and Colin
Metcalf to produce. So Grady and Metcalf looked for another way to
bring their “experiences in print” to clamoring audiences, launching a new
magazine in May of 2006 (incidentally, it was a Judge’s Selection in the
STEP Design 100 competition and profiled in STEP’s March/April 2007
issue). “We wanted a more agile vehicle that’s easier to distribute,” says
Grady. “So we started Lemon, which adheres to a more typical and manageable
magazine format.” The current issue celebrates Stanley Kubrick,
with an impressive list of contributors: Malcolm McDowell, Jill Greenberg,
Billy Corgan, Leelee Sobieski and Chip Kidd, to name a few. The
issue has two covers, with singer Pop Levi and actor Sobieski reprising
famed Kubrick roles. In addition, Grady and Metcalf have started their
own design studio, Grady & Metcalf, to do Lemon-level work for clients—and, hopefully, fund many more juicy publications. www.lemonland.net,
www.gradyandmetcalf.com

SALAD DAYS
Kara Bartlett and Michael Chung met while getting their Masters of Architecture at Yale, then
both went on to work across the street at renowned architecture firm Pelli Clarke Pelli. But even
after founding their own firm, Lettuce, Bartlett and Chung never limited themselves to the built
environment. A typical project might be something like the Sandwich Shop in downtown L.A.,
where they’re designing the space as well as all the branding, signage and menu graphics. They
were recently awarded a Spark Award for their Buffer House, an inventive urban residence that
also acts like a living sculpture, designed to sprout green walls like a giant Chia Pet. The pair
make furniture, they design buildings, and they even do feasibility studies for developers—work
which they embrace as just another form of creative problem solving.
www.lettuceoffice.com